AI automation, websites and hosting for Austin small businesses

Bring your business into focus.

Websites, hosting and consulting since 2007, and now practical AI and automation that take repetitive work off your plate. Based in Austin, working across Central Texas.

Talk to us

Most small businesses don’t need an AI strategy. They need the invoices out on time and the phone answered.

01 — What we do

One local team for your technology

  1. A

    AI & automation

    Assistants and automations that take repetitive work off your team: quotes, follow-ups, scheduling, reports. We set them up on the software you already pay for.

  2. B

    Business optimization

    A close look at how work moves through your business, where it stalls and which subscriptions you can drop. You get a short plan, in order of payoff.

  3. C

    Websites

    Fast, clear sites that get people to call or book, set up so customers around Austin can find you.

  4. D

    Hosting

    Secure hosting with SSL, backups and business email taken care of. When something breaks, you call a person.

  5. E

    Consulting

    Straight answers for businesses without an IT department, from choosing software to securing your accounts.

02 — In practice

What changes on a normal Tuesday

Missed calls

BeforeA call comes in while you’re on a job. You ring back at 7pm and they’ve hired someone else.

AfterThey get a text back right away, answer a couple of questions and pick a time on your calendar.

New clients

BeforeEvery new client means typing the same details into three places before any real work starts.

AfterThe intake form fills in your records and drafts the engagement letter. You read it and send it.

Reviews

BeforeReviews pile up, and the unhappy one from March still has no reply.

AfterEach review arrives with a drafted reply, and unhappy customers get flagged so you can call them.

Invoices

BeforeReceipts sit in an inbox until quarter end, and late invoices wait for someone to chase them.

AfterBills are read and filed in your accounting software. Late payers get a polite reminder.

These are examples of what we can set up, not client results. Anything sent under your name can wait for your approval.

03 — Process

Start small, then build on what works

1

Talk

A free conversation about how your week actually goes and where the time disappears.

2

Plan

A short list of what to fix first, with the cost and the tools involved, in plain English.

3

Build

We set it up, test it with real work and show your team how to use it.

4

Look after

We keep it running and adjust it as your business and the tools change.

04 — Austin

Based in Austin. Working across Central Texas.

Austin has plenty of tech aimed at startups and enterprises. We work with the plumbers, dental offices, law firms, shops and restaurants that keep the area running, and we’re happy to come to you.

  • Austin
  • Round Rock
  • Cedar Park
  • Georgetown
  • Pflugerville
  • Leander
  • Lakeway
  • Bee Cave
  • Dripping Springs
  • Buda
  • Kyle
  • San Marcos
05 — Where to start

Three ways to begin

Fixed price

AI Quick Start

A review of your tools and workflow, one or two automations up and running, and a training session for your team.

About AI automation
Monthly

Automation Partner

Ongoing help for growing businesses: new automations as you need them, plus upkeep of what we’ve built, your website and your hosting.

About ongoing help
Build + monthly hosting

Website & Hosting

A custom, mobile-friendly site with local search setup and forms that connect to your workflow, hosted and maintained by us.

About web design
06 — Who we help

Built around how your trade works

07 — Free guides

Useful even if you never hire us

Guide

Where to start with AI

How to pick your first automation, and what to leave alone for now.

Read the guide
Texas

Texas AI rules explained

What the state’s AI and privacy laws mean for a small business, in plain English.

Read the guide
Calculator

What busywork costs you

Put your own numbers in and see what repetitive work costs each year.

Run the numbers
08 — FAQ

Good questions

We’re a small team and not very technical. Is AI for us?

Often, yes. Small teams feel every hour they get back. We handle the technical side and keep the day-to-day simple. If a tool won’t clearly save you time or money, we’ll tell you.

Do we have to switch software?

Usually not. We start with what you already use and connect it. We only suggest something new when the payoff is clear.

Is our customer data safe with AI tools?

We choose business-grade services with clear data terms, limit what each automation can access, and can require human approval on anything customer-facing.

How much does it cost?

It depends on the work. After a first conversation you’ll get a clear quote, so you know the cost before anything starts.

Do you still build and host websites?

Yes. Websites, hosting and consulting are where Optic5 started, and they’re still a core part of what we do.

Do you work outside Austin?

We’re based in Austin and work in person across Central Texas. We can also work remotely with businesses elsewhere.

Let’s talk.

Tell us a little about your business and what’s slowing you down. A real person reads every message.